FOR IMMEDIATE RELEASE

PROMOTION ANNOUNCEMENT

(New York, November 10, 2004)

Danielle Bottari has been promoted to Advertising Director at Max Custom Media, with responsibility for overseeing the national sales team as well as the launch of their new event marketing division, MaxBuzz. Prior to joining Max Custom Media as Account Manager this past July, she was the Partner, Group Director for Mindshare.s WOW Factory where she spent 7 years managing accounts such as American Express Global, IBM Worldwide, Starwood, Kodak, GTE Wireless, and Kraft.

About Max Custom Media:

Max Custom Media is an alternative, out-of-home media and event marketing company based in New York City. The pioneer of free postcard advertising in the U.S., MaxRacks is their widely recognized brand with racks found primarily in high traffic, upbeat and trendy bars, restaurants, and nightclubs nationwide in the top U.S. markets. Max Custom Media also markets a full line of out-of-home media products that are tailored specifically to client requests, offering advertisers the ability to choose place-based solutions based upon consumers’ lifestyle, ethnicity, age, location, and more. For more information, please visit www.maxcustom.com.